SAN FRANCISCO: Facebook Inc has opened up its Messenger app to developers to create "chatbots," hoping that by simulating one-on-one conversations between users and companies it will expand its reach in customer service and enterprise transactions.

Chatbots are automated programs that help users communicate with businesses and carry out tasks such as online purchases. While chatbots have existed in some form for years, they have recently become a hot topic in the tech business as advances in artificial intelligence and machine learning make them far more capable and potentially able to assume a key role in the way customers communicate with businesses.

Facebook launched chatbots on Tuesday with a handful of partners, including Shopify, an ecommerce site, and cable TV news network CNN.

The chatbots are part of Facebook's effort to build out its Messenger instant messaging app as the go-to place for customers to contact businesses - a strategy that threatens traditional call centres and may cut personnel costs for some businesses.

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